Running an e-commerce store without email marketing is like having a shop with no way to remind customers to come back. It’s one of the most effective ways to recover lost sales, build customer loyalty, and increase revenue.
But with so many options available, choosing the right email marketing software can feel overwhelming. Some platforms focus on automation, others on personalization, and some are tailor-made for Shopify or WooCommerce. Let’s break down the best options so you can find the perfect fit for your business.
Klaviyo – The Data-Driven Powerhouse
If you’re serious about growing your e-commerce business and want a tool that gives you deep insights into customer behavior, Klaviyo is a game-changer.
It goes beyond basic email marketing and lets you send hyper-personalized emails based on what customers are doing on your site—what they’re browsing, what they’ve bought, and even what they’ve abandoned in their cart. With pre-built automation workflows, A/B testing, and real-time integration with Shopify and WooCommerce, Klaviyo helps you send the right message at the right time. Pricing starts at $20 per month, and they offer a free plan for businesses with up to 250 contacts.
Omnisend – For Multi-Channel Marketing
Omnisend is the perfect option if you want to combine email marketing with SMS and push notifications. It’s built for e-commerce businesses that want to reach customers on multiple channels. With Omnisend, you can create automated workflows for cart recovery, customer re-engagement, and product upsells—all without lifting a finger.
The drag-and-drop email builder makes it easy to design beautiful campaigns, and the gamified pop-ups help you grow your email list quickly. Their free plan lets you send up to 500 emails per month, with paid plans starting at $16.
Mailchimp – The Go-To for Beginners
If you’re new to email marketing and want something simple but effective, Mailchimp is a solid choice. It’s one of the most widely used platforms, offering a beginner-friendly drag-and-drop email editor and automation features that help you send welcome emails, abandoned cart reminders, and follow-ups.
Mailchimp also comes with AI-powered content suggestions, making it easier to write compelling emails. The free plan includes up to 500 contacts and 1,000 emails per month, and their paid plans start at $11 per month. While it lacks the deep integrations and advanced automation of Klaviyo, it’s a great starting point for small e-commerce stores.
Drip – The Best for Advanced Automation
Drip is built for e-commerce stores that want to take automation and segmentation to the next level. Unlike other platforms, Drip allows you to create detailed email sequences based on customer behavior, such as what products they’ve viewed, how often they shop, and whether they’ve abandoned their cart.
You can send personalized product recommendations and trigger emails when customers take specific actions. It integrates smoothly with Shopify, WooCommerce, and Magento, making it an excellent choice for businesses that want a hands-off email marketing system that works while they sleep. Drip doesn’t have a free plan, and pricing starts at $39 per month.
ConvertKit – Best for Digital Products and Subscriptions
If your business revolves around selling digital products, memberships, or subscription services, ConvertKit is one of the best options out there. It’s designed for content creators and entrepreneurs who need a simple way to build an engaged audience.
ConvertKit uses a tag-based system instead of lists, making it easy to segment subscribers and send personalized emails. The platform also offers automation features that allow you to set up email funnels that nurture leads and drive conversions. Their free plan includes up to 1,000 subscribers, and paid plans start at just $9 per month.
GetResponse – The All-in-One Marketing Suite
For businesses that want an all-in-one marketing platform that goes beyond email, GetResponse is worth checking out. Along with email marketing automation, GetResponse offers built-in landing pages, webinar hosting, and conversion funnels.
This makes it a great choice for e-commerce stores that want to streamline their marketing efforts in one place. The platform also includes AI-powered content recommendations, automated email sequences, and CRM-like customer tracking. There’s a free plan available, and paid plans start at $15 per month.
Which Email Marketing Software is Right for You?
Choosing the best email marketing software comes down to what your e-commerce business needs most. If deep data insights and automation are your priorities, Klaviyo is a powerhouse. If you want to expand beyond email and use SMS and push notifications, Omnisend is a great pick. Mailchimp is best for beginners, while Drip is perfect for stores that need advanced automation. ConvertKit is ideal for digital product sellers, and GetResponse is great for businesses looking for a complete marketing solution.
Whichever platform you choose, investing in email marketing will help you keep customers engaged, recover lost sales, and drive long-term growth. The sooner you start, the sooner you’ll see the results.
Frequently Asked Questions (FAQs)
What is the best free email marketing software for e-commerce?
Mailchimp, Klaviyo, and Omnisend all offer free plans that are great for small e-commerce stores looking to get started with email marketing.
Can I use multiple email marketing tools for my store?
Yes, but it’s usually best to stick with one platform to keep your customer data organized and avoid unnecessary costs.
What is the best email marketing software for Shopify stores?
Klaviyo and Omnisend are the top choices for Shopify stores because of their deep integrations and automation features.